There are a number of steps & strategies involved in getting your website to rank on the Search Engines (Google, Yahoo & Bing) for the keywords that are important to your business. At Clic, we have mastered the art & science of Search Engine Optimization for local business & specialize in helping our clients obtain page one placement for a majority of the city specific keywords that are important to their business.
Search Engine Optimization (SEO) – Building out your existing site to be optimized for Keywords & Terms in your area (Your Cities + Your Services).
- We start by developing an inventory of keywords that would be of importance to your business. We then conduct in-depth keyword research to identify additional important keywords & look at the historic data on Google, Yahoo & Bing to determine which keywords have the most Search Volume & carry hence carry the most lead generating potential.
- We then optimize the current pages on your website & build out additional pages to ensure that you have the necessary content on your website to justify placement for each of these keywords. For example, if we came up with a list of 50 keywords (Miami Plumber, Miami Plumbing, Miami Plumbing Contractor, Miami Hot Water Heater Repair, Miami Hot Water Heater Installation, Miami Drain Cleaning, etc) then we need to be sure that we have a page on the website that has been optimized for each of these different keywords.
Link Building & Content Development – Once your website has been optimized & your local directory listings have been claimed / built out, the only thing that will get your website & the sub-pages on your website to raise in the Search Engines is going to be Quality In-Bound Links (Links from other sites pointing to your website & the sub-pages of your site). You then implement a PROACTIVE strategy to obtain inbound links. As part of our strategy we Create Content (Articles, Blog Posts, Video, etc), Do Competitive Link Acquisition (Look at the links pointing to your competitors site & then systematically obtain those same or similar links), Social Media Book Marking, Blog Commenting (Post insightful comments & feedback on industry specific blogs) as well as other strategic link building initiatives. LINK BUILDING is the single most important activity in Search Engine Optimization / Placement.
Map Listing & Directory Optimization – Claiming, Setting Up & Building Out your map & directory listings on popular map / directory sites such as Google Places (AKA Google Map Listing), Bing Local Listing, Yahoo Local Listing, Yelp, CitySearch, and over 100 other local directories. We will be building out your listings (uploading photos, videos, special offers, etc) and optimizing them for top placement.
You need a knowledgeable team to help you plan and execute online and social media marketing strategies with zero extra effort on your part. Review a few of our client case studies & testimonials and contact us for a no-obligation consultation at 866-610-4647 or click here to have someone from our staff reach out to you.